About Us

It is our mission to provide a positive, inclusive and joyful message through our selection of loungewear products, and services. Keeping you, our valued customer, at the heart of everything we do.

Like a lot of small businesses, Vida was born during the pandemic in 2020. After working in the fast fashion industry for over 5 years I decided to bite the bullet and follow my dream of starting up my own fashion business that reflects more of my own values and ethics. I wanted to create a brand that encourages positivity and happiness in a world ruled by social media that can often leave us feeling a bit down in the dumps. The products we offer can help to satisfy our endless need for comfort alongside a minimalistic branding approach with injections of colour, that you are free to mix and match and style however you wish. 

We love creating capsule collections that champion and support amazing causes and events. Last year we launched a Pride collection as an LGBTQ+ ally, in support of Stonewall, and most recently are championing the amazing women in our lives with our International Women's Day collection. There's so much out there we're passionate about that we want to shout about, celebrate, and increase awareness of - keep following us and sign up to our mailing list to keep up to date with everything we're doing. 

We love hearing from our customers, please get in touch if you want to chat to us about anything via the links on our contact us page. We look forward to hearing from you soon!

Love, Vida x